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Is Joe-Whyte.com a n00b SEO blog?

I was performing some google searches for various SEO related topics and I came across yet another morsel of stupidity and noobishness from another so called ’seo consultant’. Yesterday I had thought I have witnessed the pinnacle of SEO-blogger idiocy, but this entry takes the cake.

Here is a link to the article:

http://www.joe-whyte.com/2007/02/03/google-filters-how-to-get-around-them-and-exploit-their-loop-holes/

Although atleast 95 percent of the article is useless, erroneous garbage here are some experpts I found to be the most egregious:

Google Sandbox: The Sandbox Filter is usually applied to brand new websites but has been seen to be applied to domains that have been around for a while. Since most websites do not make it past a year Google implemented a filter that will prevent a new site from getting decent rankings for competitive keyword terms. Usually brand new sites can still rank for non competitive keyword terms though.

Ok this is the 5% of the article I agree with…

But he goes on…

How to work around the Sandbox: Google uses a system called trust rank. The idea behind trust rank is if authority sites link to your new site then you must be an authority site as well and since Google trust’s these older more respected sites it will trust your’s as well. Hence getting you out of the sandbox right away. That is not an easy thing to do so if you are not able to get these links then try expanding your content to rank for many more less competitive keywords and keyword phrases (long tail keywords).

Here is the where Whyte is dead wrong. YOU CAN’T BUY YOUR WAY OUT OF THE SAND BOX. YOU CAN’T. That is a big steaming load of bullshit. The whole reason why google created the sandbox and other filters in the first place was to prevent shady search engine spammers buying authority links from link brokers to buy their way into high rankings. Before the Florida update you could purchase high authority links and rank instantly for competitive keywords, but not anymore. If you do rank high with a new site it will only be temporary. Once the filters and sandbox kicks in your rankings will fall drastically.

Here is another example of Whyte’s noobishness:

Google -30: This Google filter is applied to site’s who use spammy seo tactics. When Google find you using doorway pages, java redirects etc then they will drop your rankings by 30 spots.

How to get around this: If you find yourself a victim of the Google -30 filter then usually just removing the spam elements on your site will get you back in. You can always fill out a request for re-inclusion is worse comes to worse. Here are some resources for the Google -30.
First he completely ignores the -950 penalty which is much more severe and possibly more common Google penalty. Second, why would anyone want to use a java redirect in the first place when they can use a PHP or a 301 redirect, which is search engine friendly? What a poor example. Most penalties are given for more less obvious reasons than careless redirects.
Also, the google reinclusion form is WORTHLESS. There is no proof that submitting such a request will undo a penatly because I doubt that a human actually reads them. It’s like writing a letter to Santa.

This is just the tip of the iceberg. Overall, it is obvious that Joe Whyte is as clueless about SEO, and the internet in general. But since I want to end this article on a positive and constuctive note here is a book that I recommend to Joe Whyte. If that is still too advanced I suggest starting with the basics.

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