Breaking the ranking barrier
All else being equal the number one impediment I have found to website success is the ranking barrier. Unless you can rank well in google and yahoo for fairly competitive terms your ability to make money online will be severely hindered, in most cases. While there are many exceptions of sites that are able to archive success virally without search engines, this isn’t the norm.
The gurus and experts who are able to rake in thousands of dollars a month in profit from their sites often have very good search engine rankings. The benefits of good rankings are irrefutable; free, targeted, continuous, human traffic.
On the other hand buying advertising is often a loser’s game. Adwords is expensive cause you got to pay BY THE CLICK. Text link ads, link partnerships, sponsored links don’t deliver the same ROI (return on investment) as superb search engine rankings. While many people are able to convert their ad dollar into a positive ROI, the majority of webmasters simply lack the ability to do this, and thus squander thousands of dollars in a what is an exercise of futility. This also ties into my prior post of why making money online generally sucks. There is too much competition and ranking is becoming increasingly difficult for most people due to the huge influx of new sites and arbitrary google penalties and filters.
So how do you break the ranking barrier? If the answer were easy I wouldn’t be writing this blog; instead I would have already ranked my sites for high traffic keywords and be counting my money.
So there is no answer besides what you probably already know about seo.
In conclusion:
-Older indexed domains tend to rank higher than newer domains
-Strong AGED links copunt more then low PR new links
-Original content is important but it isn’t essential to ranking well
-Use anchor text for keywords your trying to rank
-Target multiple keyword phrases that are less competitive than two word phrases.
I with I could write a more detailed writup but I don’t have the answers.
2 Responses to “Breaking the ranking barrier”
Pingback from iamned.com Blog » Is SEObook marketed to gullible noobs?
Time January 3, 2008 at 11:18 pm
[...] As I explain in one of my previous blog posts Breaking The Ranking Barrier achieving good search engine results placements (SERPS) is highly desirable, but quite difficult in a lot of cases, especially for competitive phrases. Unless you are a novice no SEO book will help you rank better for competitive keywords, I can assure you. [...]
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Comment from Jack Rack
Time December 2, 2007 at 9:30 pm
“I wish I could write a more detailed writup but I don’t have the answers.”
But you do know the importance of internal links in your posts. I really think “needing” SEO to make money online depends on the niche too. In some niches, like social networking, it really doesn’t matter at all.