Google penalties are permanent
Frequently on wembasters forums someone will complain about having been peanalized by google. One day their site will be ranking well for various keywords an in a split second all of those rankings disappear. So they go on one a webmaster forum and create a thread in search of some advice and clarification as to how to fix the penalty that caused their site to plument in the rankings.
The typical answer is to ‘fix the problem’ that caused the penalty. However, the ‘problem’ is rarely ever obvious. Google doesn’t send you a notice as to why your site was penalized. There are a multitiude of reasons why a site can be penalized. Too mnay links too soon, anchor text not varied enough, too many pages, too many links exchanges, links to bad sites, duplicate content, keyword stuffing, sandbox, and the list goes on. Going ththough all of those causes is nearly impossible, especially if you have no leads to go on. Most webmasters don’t keyword stuff, which is an obvious cause for a penalty, but there are seemingly endless subtle causes for penalties that are impossible to fix because you are completely oblivious to what they even are.
Sending an ‘apology’ to google explaining how you tried fixed the penalty is futile. I don’t understand why anyone bothers to do this. It’s not like anyone human actually reads them. Google created the webmaster panel to throw a bone to the webmaster community; not out of actual benevolence.
Third, in spite of the best efforts by the webmaster to remedy the problem I have rarely read of a penalty being reversed. Maybe I have only read of two or three cases but 99% of the time when your site if slapped with one of the numerous rankings penalties you’re essentially sunk. You might as well go stick your head in a toilet cause I can guarantee with great certainty that your site isn’t coming back. You might as well build a new site and cross your fingers that it doesn’t get penalized again. But your second site will probably also get penalized as well.
I know this sounds pessimistic, but as they say the truth hurts. I have seen it many times. A thriving site gets slapped with a penalty, it plummets in rankings, and never comes back.
4 Responses to “Google penalties are permanent”
Pingback from iamned.com Blog » A real life example of a google penalty
Time December 8, 2007 at 8:30 pm
[...] Google penalties Are Permanent [...]
Comment from Jack Rack
Time December 9, 2007 at 7:32 am
Well, is it an example of a penatly or the google sandbox? (or do you count those as the same thing?) Did you use web position gold or a similar service to see if they ever ranked?
Comment from iamned
Time December 13, 2007 at 7:31 pm
It looks like a penalty. With the sandbox the domain is still included in the google index unlike a penalty where it can be removed entirely.
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Comment from Bagusa Gin Joosa
Time November 5, 2007 at 4:51 am
“Frequently on wembasters forums someone will complain about having been penalized by google.”
Thankfully, no one ever complains about this on myspacepros. Never EVER.