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Basic guide to getting links

To rank well it is important to get incoming links to your website. While onsite and other factors contribute to rankings, inbound links play a major role.
There are two important variable: Quantity and Quality. You can rank will with a huge amout of low quality, low PR links or with a few high PR quality links.

The key is finding a middle ground between quality and quantity.

Frist I’ll discuss the less effective methods of getting links and end the article by discussing the more effective methods.
Waiting. Sometimes people will link to your site out of generosity without you having to pay a fee or providing a reciprocal link. These types of links are rare but tend to be of high quality. Unless you have superior content, a highly established site or are extremely persistant don’t count on people giving you very many links. It just doesn’t happen much anymore.

Social bookmarking. I know that social bookmarkeing is extremely popular but article “Why socialbookmarking is a waste of time??? explains why you shound’t invest much time into social bookmarking. The main prolem is that the links often have no follow atributes or never get visited by the google bot.
Spamming blogs This method of promotion may get you good rankings provided you spam enough blogs or may get your site banned or peanalized from the search engines. In addition, you may get in legal trouble and spamming people’s blogs is a good way to soil your online repuation.

Effective methods:

Link Exchanges To find sites to exchange links with go on a webmaster forum like digitalpoint and simply request a link exchange by creating a link exchange thread. Only exchange links with sites that are relvant to yours; otherwise you may get a google penatly and your site will drop in rankings. Link exchanges are effective because not only are they free but you get traffic and rankings benefits.

Buying Links will usually improve your rankings provided you buy links that are relevant to your site. If you have a legal site don’t cut corners by buying a cheaper link to an entertainment site. Google will notice and the purchased link may be devalued thus wasting your money. Paid links can also provide a steady stream of traffic provided the link is relevant to your site. A new site that desires to quickly become an authority, high Pr site can benefit from link purchases.