Natural linking Part 1
Building links is crucial to ranking well in google, and there are many approaches to link building. With regards to link building for new sites I highly recommend a pyramid linking structure to avoid any possible google penalties because the pyramid linking system most closely mimics a natural, non SEO progression of links accumulation.
The key word is ‘natural’. In an effort to combat paid links, when a new site enters google’s index, google scrutinizes its linking structure to differentiate between natural linking and artificial linking. If the site appears to contain too many unnatural links google may issue a penalty and the site will be placed in a probationary period of up to eight months to a year where it won’t be able to rank for any keywords, including the site’s own domain name. In webmaster communities this is commonly referred to as the sandbox.
In summary, new sites that obtain links in a manner deemed ‘artificial’ by google will be placed in the sandbox or some other holding. To avoid this fate building natural links is essential.
Part two of this two part series will cover the schematics of the pyramid linking method.
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